Aquifer Design has over 20 years experience conducting ethnographic research. This includes traditional academic field research as well as corporate and consumer ethnography. We conduct ethnography specifically as part of the design and innovation process.
What types of unarticulated tastes and desires of a particular demographic are untapped and ripe for creating something new? Why has customer loyalty around a legacy product/service flagged in recent years? What trends in computing, entertainment, education, recreation, travel and work will dominate the consumer landscape in 5 years?
We address these types of questions via:
- Traditional participant observation and in-context interviews
- Customer experience maps
- Visual ethnography in pictures and film
- Diary studies
- Customer storytelling
For more information about our Customer Insight work, contact us at info@aquiferdesign.com